Date: 15.01.2026 (2026-01-15)
Pierdomenico Staglieno (15.01.2026) Context: • https://www.linkedin.com/in/pierdomenicostaglieno/ • MUC based • From Mailand? then Vienna, Lnd - now MUC • CFO | SaaS B2B | Growth & Transformation • Justed closed a Series B -> they want to scale • EcoG (60 - 100 people) • Catalyzing Charging Infrastructure • My message: • I came across your profile because I saw your LinkedIn Repost re. using the right AI tools (also congrats on the fundraise - I can imagine it was super stressful). • • We are currently at a crossroads regarding our product roadmap and are looking for a "view from the field." • Specifically, we’re weighing where AI will provide the most long-term ROI for finance teams: supporting monthly close & financial closing, or in procurement & purchasing (transparency, cost savings, supplier management)? • • For context: We’ve built technology that automates Accounts Payable with minimal human intervention. The system only flags ambiguous cases for manual approval, providing the full context needed to resolve them instantly. • Reply: • Hi Maximilian, very welcome, Feel free to pick one suitable slot • • a. 15.1 1pm, • b. 15.1 6pm • c. 20.1 1pm • • Best, Pierdomenico
Notes: • His intro: • 16 to 17 years in Finance • 10 years Grosskonzern -> operational: Controlling, reporting etc. • Then global roles • EMP product developed - Abrechnungsprodukt -> europaweit bei VW (incl tax) • Controlling, pricing scenarios, Modulierungen • Corproate startup • reev • Real startup: 30 to 80 employees; automate renewal process; track Kohorten besser; intro with Stripe -> replaced with Stripe -> focussed on subscription area • B2B area • Fundraising experience • 300 to 7000 b2b customers • High transaction volume in AR Bereich • They used Salesforce • Terminology: NHR - what is it? check what it means - he also mentioned other abbreviations • He does feedback with an Austrian company -> ask for name again (Check out Helo) • EcoG • • Biggest challenges? • Subscriptions: • Mix of ops and cohorts • Helo: HR invoicing • Easybill etc. give you zero transparency for cohorts • -> what does he mean with cohorts • Stripe • Autorenewal is a problem • Stripe has two strengths: • Easy to integrate • Fraud detection • Problem: They are not designed for SaaS business models • Transparenz of the cohorts -> upsell, renewal • MRR Metriken und Transparenz • Kohorten in zwei Richtungen: statisch monatlich; for VC comparison over years -> basis of LTV calculation • They started to do it in Salesforce • Then implement this with FP&A tool • Deferred revenue is the biggest position for accounting -> you have to do period allocation and also plan it in forecast -> also has tax implications • Kohorten: very flexible: prices range, time range, VC backed companies size 50 to 100 etc. etc. -> first step Salesforce (Kohortenübersichten) • A lot of modelling in SaaS tools -> reev • Terminology: CAR • He could be good sparring partner • Procurement • There is a company that has all contracts -> that is important -> he created a tool himself a list of all IT tools -> nobody looks at it -> sounds interesting for him -> he did it from finance perspective • He also wants to found -> he develops a demo • Automation: • • Biggest objections / challenges in his daily life? • • Most valuable flows for him? • • Context: team setup? internal and external? • • Which tasks are the biggest pain? With magic wand -> what would he solve? • • Which tasks would he focus on? • • Do they already have automations? Which ones? How well do they work? • • Which companies would he target? • • General feedback to pitch? •