Date: 20.11.2025 (2025-11-20)
Rogan Höffgen (20.11.2025) Context: • https://www.linkedin.com/in/rogan-h%C3%B6ffgen-783b186b/ • CFO at Facelift • Based in Hamburg • 163 ppl • Software development • My message: • Ich bin auf Ihr Profil gestossen, da ich Facelift schon länger kenne und ich nach erfahrenen CFOs suche. • Wir entwickeln proprietäre KI-Modelle für Controlling & Accounting, die auch für komplexe Fälle trainiert sind - etwa mehrere Purchase Orders auf einer Rechnung, Price-Variance-Tolerances bei Lieferanten etc. • Ziel ist eine ~60% Automatisierung in AP/AR und auch 50% weniger Aufwand beim Closing & Reporting - ohne neues SaaS-Tool, direkt integriert in bestehende Systeme (auch ohne API) und angepasst an aktuelle Prozesse. • Reply: • vielen Dank für Ihre Nachricht und die interessante Einführung in Ihr Konzept – das klingt spannend. Ich gebe Ihnen gerne ein kurzes Feedback dazu.
Notes: • Automation: • • Biggest objections / challenges in his daily life? • Finance tool vs. Lieferantenmanagement • Lieferanten: • Compliance etc.; larger companies • Keine Kinderarbeit etc. • Strategic Einkauf -> very large companies -> difficult to get customers -> Einkaufsprozesse -> Tender • His company does not need the Einkaufstools • Main competition: • Candis & Finway -> they are quite good • Both have CC • Based on lieferant they suggest booking -> not that smart • He thinks accounting is more successful • Most valuable flows for him? • • Context: team setup? internal and external? • • Which tasks are the biggest pain? With magic wand -> what would he solve? • Connect HR, ERP, Finance system, CRM, Finance, HR, Customer data, accounting, Lagerhaltungssystem • Per prompt: how many customers do I have? • Data in ERP is outdated -> keep it updated • Inform re Pressemeldungen • Combine with general intelligence and data room • ChatGPT does have a memory (memory is super good) -> Copilot does not have that • He wants to add assistants -> e.g. send Emails • Agent could replace the CRM and the “dumme Mitarbeiter” • Prompting is the biggest challenge -> ask me Questions to clarify what i want • Finance department: admin & finance is limited in WTP because they are not creating value (Wertschöpfung) • Minimum what he needs to run the company and nice to haves is a delta • There has to be a value add • Cost savings are important -> replace a human • ROI is important • Catch him with cross tool vision • If you do that you are a gemachter Mann! • Keep him in contact • Process 2: • Finance, Personal, IT is what he leads • • Tools • Finway for CC • Banks just work out of the box • Excel • Which tasks would he focus on? • • Do they already have automations? Which ones? How well do they work? • • Which companies would he target? • • General feedback to pitch? •