Date: 23.10.2025 (2025-10-23)
Dr. Lasse Milinski (23.10.2025) • https://www.linkedin.com/in/dr-lasse-milinski-0157537a/ • Ex McK • Frm. VP Controlling Serrala (800ppl) • Empowering finance leaders to create strategic value for their businesses. • Automate AR/AP, treasury etc. • Order to Cash: Standardize, streamline, and automate processes for greater efficiency, KPI visibility, and working capital availability. • Procure to Pay: Expedite invoice processing and supplier management, and make payments faster, more accurately, and with minimal fraud risk. • Treasury: Take total control of cash, liquidity, and risk management – with total visibility. • Finance Technology • Head of Corp Dev 6 Managed Services at eagle lsp | Alternative Legal Service Provider (80 ppl) • Pragmatische Rechtslösungen für komplexe Herausforderungen – effizient, skalierbar, zuverlässig. • Do not start below 5k per month • Hi Lasse, vielen Dank für den Connect! Wir arbeiten aktuell an der Automatisierung von Buchhaltungs- und Finanzprozessen - ähnlich zu Serrala. Dabei betten wir uns in die bestehenden Systeme ein, ohne dass für Nutzer ein neues SaaS-Tool eingeführt werden muss und ermöglichen auch die Integration mit IT-Systemen ohne / beschränkter API. Es würde mich sehr freuen, wenn wir uns kurz für etwa 30 Minuten austauschen könnten - ich würde dir die Idee pitchen und bin sehr auf dein Feedback gespannt. Hättest du in den kommenden Tagen Zeit & Lust? LG Max
Questions: • General feedback: • Define the ICP • Serrala is focussed on Enterprise companies -> banks - often 25+ ERPs • Customisation pays off for larger companies • Midmarket: 50 to 400 Mio. revenue -> customisation does not lohnen sich • They work with AG Capital -> have a lot of SW companies • They had a blueprint • They pushed standard to mid market -> not much customisation • Startups: difficult to customise -> scalable is important • Thought it end to end -> 90% standardised • In startup segment: • Often difficult • CRM people are not experienced in tailoring / understanding the biz (e.g. Hubspot key account) • We solve the problem you have -> we deliver the best practice -> open ears -> find one Geschäftsmodell to tailor the solution • Hypothesis: SaaS biz e.g.; pay per use, subscription • Check the standard biz applications that are there -> Hubspot, ERP, Datev • Giving the current processes -> applications can become partner • Tailored process: • He does not believe in Forward Deployed Engineers • Earlier: document archive systems -> no logic • Problem to build an individual solution -> process legacy • What is he doing in his new company? • Pitch: lean version of Serrala for smaller companies - no new UI - adaptable to existing processes and SW - integration into no API tools - n8n/make but with mart finance & accounting process steps • What companies did they target? • What does he think about new UI vs. no new UI? • Which module was the most successful? • Ca. similar - not a lot of difference • Before there were point solutions -> they wanted to manage cash operations • ERP is managing the revenue • They had to handle a lot - strategic hypothesis: once you have one area expansion to other areas is easy & also better integration • Was legacy SW a challenge? • Datev: people use it because there is a solution for every problem - maybe not perfect but there are partners that can solve it well • Legacy software: • The problem is not really big -> they solve business processes -> the more deep you go the less it he tool the solution but the process know how • Datev: will always be at the core of the company; they are open to integrate with Datev -> API will be more open; Lohnbuchhaltung will come -> more integration is possible • Biggest challenges? • What was the main value proposition?
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